Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
Today at a networking event, I was asked a challenging question, “What do you do differently than the other three marketing people in the room.” The event I was visiting had many different people from all sorts of industries, and there were four of us in...
Today begins the first of hopefully many “Frankly Friday” edition of articles. Friday’s will be the day I climb up on my soapbox, give critical (yet loving) reviews, or well… frankly, be me. This inaugural article will is delivered from the...
Brand consistency is the practice of always creating touchpoint experiences that align with the core brand values in the same tone/personality, displaying the brand logo within particular guidelines, and repeating the same colors throughout your visual brand elements....
