Is it time for an update to any of your branding? What could benefit most from a fresh take?
Is Your Website Current
You don’t need to go over the top investing a high-end, expensive website. However, if your site was built more than five years ago (and you’ve changed nothing since then), it’s time for a makeover.
More importantly, your website is often one of the first impressions you make on a potential customer. It’s a huge asset to your brand marketing, and if it drives people away, your sales could suffer. Refresh your website to make it current, modern (mobile), clean and most importantly, user-friendly.
Revisit Your Messaging
Even the best web design in the world won’t be effective if there isn’t a solid message. This is something you should update as you continue to grow and learn more about your target market and customers.
People like to see visually appealing sites, but ultimately it’s the message you convey with your copy that converts prospects into customers. Make sure the content you provide on your website resonates with the right audience.
Analyze Your Customer Base, It May Have Changed
You may see your target market evolve over time. Reviewing who your actual customers are — and what they want — is a great exercise to take on. Doing so will help you make sure your brand is still relevant to the people now buying from you.
Evaluate if Your Services or Mission Has Changed
Are you looking to do something new with your business? If so, your brand marketing likely needs an update to reflect this.
Make sure what you place in your marketing materials still lines up with what you offer and what you believe as a company. For example, you may need to revamp your blog and social media content if you changed focus or edited your mission statement.
Check if Your Assets are Out of Style
Sometimes you need to update your marketing materials simply because styles change and evolve. What’s popular for logos, websites, images, and visuals often change as trends come and go.
If you haven’t updated your visual assets in several years, it may be time to refresh them. When you do, go for classic looks and designs instead of chasing what’s trendy. That will help keep them relevant for longer.
Progress Out of Your Bootstrapping Phase
Many small business owners bootstrap everything when they launch their business, and at the time, that makes good financial sense. You can save a lot of money if you do it yourself instead of outsourcing to expensive contractors. But eventually, as your business grows, you need to update your marketing and let experts take over so your brand looks legitimate and professional.
Remember, evaluating your brand marketing doesn’t mean you need to commit to a complete overhaul and rebrand absolutely everything. You may just need to refresh a few elements to stay current in a way that resonates with your customers and truly reflects the core of your business.