5 questions your brand strategy should answer

5 questions your brand strategy should answer

When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
Ten Types of Marketing Agencies and What They Do

Ten Types of Marketing Agencies and What They Do

Today at a networking event, I was asked a challenging question, “What do you do differently than the other three marketing people in the room.” The event I was visiting had many different people from all sorts of industries, and there were four of us in...