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January 2020 Holidays and Special Dates for Social Media

January 2020 Holidays and Special Dates for Social Media

Are you an entrepreneur or small business owner? Are you looking for special dates or holidays to feature on your social media pages? You can help fill out your social media calendar by making use of national days and holidays. The list below contains more than 130...

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Success – Twelve Steps for Achieving It

Success – Twelve Steps for Achieving It

Recently I found out that the Twelve Days of Christmas actually starts on December 25 and runs through to January 5th. With the new year fast approaching I felt it was the perfect time to talk about success and ways to achieve it! These steps need to be more than just...

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Black Friday, Small Saturday and Cyber Monday Specials

Black Friday, Small Saturday and Cyber Monday Specials

I know you're supposed to only run these specials on their special days, BUT, I know small business owners are BUSY BUSY BUSY so I am actually running all my offers until December 6th, 2019. For my local peeps, I have an amazing offer on in-studio sessions for...

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Content Marketing Is Easier When You Follow A Recipe

Content Marketing Is Easier When You Follow A Recipe

Have you ever had to do something but you didn't know where to start? Imagine, you're invited to a party, and you're asked to make your Aunt Martha's famous chocolate chip cookies. You've admired Aunt Martha's cookies and eaten them before, but you have no Earthly...

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Visual Identity, Brand Identity or Brand Image

Visual Identity, Brand Identity or Brand Image

These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...

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Is your brand consistent?

Is your brand consistent?

Brand consistency is the practice of always creating touchpoint experiences that align with the core brand values in the same tone/personality, displaying the brand logo within particular guidelines, and repeating the same colors throughout your visual brand elements....

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