THE BLOG
Frankly Friday – Clipart is not a Logo
Today begins the first of hopefully many "Frankly Friday" edition of articles. Friday's will be the day I climb up on my soapbox, give critical (yet loving) reviews, or well... frankly, be me. This inaugural article will is delivered from the soapbox and it is a...
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Visual Identity, Brand Identity or Brand Image
These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...
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Is your brand consistent?
Brand consistency is the practice of always creating touchpoint experiences that align with the core brand values in the same tone/personality, displaying the brand logo within particular guidelines, and repeating the same colors throughout your visual brand elements....
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