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Why Your Marketing Feels Like a Jumbled Mess (and How to Fix It)

Why Your Marketing Feels Like a Jumbled Mess (and How to Fix It)

by Sarah | Feb 21, 2025 | Brand, Branding

Ever feel like your marketing is all over the place? Like you’re throwing spaghetti at the wall and hoping something sticks? One day it’s a half-hearted social post, the next it’s a paid ad you’re not even sure will work. It’s frustrating, right? You’re putting in the...
How Conversational AI Assistants Transform Website Performance

How Conversational AI Assistants Transform Website Performance

by Sarah | Feb 19, 2025 | chatbots

Your website isn’t just a digital calling card—it’s your virtual front desk, sales team, and brand ambassador rolled into one. But what happens when most visitors swing by and leave without taking action? It’s frustrating, right? That’s where conversational AI...
Decode the Jargon: Must-Know Marketing Terms for Business Owners

Decode the Jargon: Must-Know Marketing Terms for Business Owners

by Sarah | Feb 18, 2025 | Brand, Branding, Content Marketing, General, Graphic Design, personal brand

Feeling lost in a sea of marketing terms? You’re not alone. For many business owners, words like “branding,” “SEO,” or “target audience” can feel more confusing than helpful. That’s why we’ve put together this marketing glossary. It’s designed to break down essential...
Personal Brand or Business Brand… Which Should You Build?

Personal Brand or Business Brand… Which Should You Build?

by Sarah | Feb 10, 2022 | Brand, Branding, personal brand

 If you’re an entrepreneur getting ready to create a business, you might be wondering whether you should focus on business branding or personal branding. A business brand is separate from your personal name and is formed on an identity you build for your...
10 key questions to ask your graphic designer

10 key questions to ask your graphic designer

by Sarah | Jan 17, 2022 | Brand, Branding, General, Graphic Design

No one understands your brand and what it stands for better than you do. But when it comes to translating that into a visual identity, it’s helpful to get some expert input. That’s where a graphic designer comes in. They can help create a logo, color...
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