Brand Assessment Survey - KindaWonderful

Brand Assessment

CONGRATULATIONS on taking your first step towards building a better brand! After I receive your questionnaire, you may select an appointment time online, or I can contact you via email to set up a time for a call with me. We will discuss what I find when assessing your brand’s presence online.

Please complete the questions below with as much detail as necessary. Please be thoughtful with your answers as this will help us use the time I have with you on the call most effectively.
Name*
First Last
Email*
Phone*
Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Years in Business*
Website*
Additional Social Media Links
Tell me a little about your business. Or, what do you share with people when you meet them – so they immediately understand who you are and what you do?
What triggered this interest now in scheduling a Brand Assessment? 
What’s the one message you want everyone to know? 
What gives you the greatest joy right now in your business? 
What’s the biggest point of pain in your business? 
What is the one question you would like answered during our session?  For example, a clearer idea about your brand value? Or, how to communicate in your own unique voice?
When it comes to the impression your brand makes, what kind of story do you imagine  other people (colleagues/peers/co-workers) are telling about you right now?
And how are you telling your own story, right now? 
When it comes to your values, can you tell me any kind of  work you’ve done in this area of looking at your values or purpose?
When it comes to what you stand for, if I asked you to write up a Manifesto,  what would the top 5 bullet points be? (In other words, what would you be willing to publicly declare about your beliefs, intentions, ideals, hopes and dreams?)
What drains you in your business right now? 
For me, brands are really based feelings that people have about you, what you do,  what you offer, and why it matters. So how would you define the kind of energy or  feeling you want to embed in your brand?
OK. SHORT TERM. Your objectives, dreams, hopes for your next steps in the next 6-12 months? 
OK. How about LONG TERM? 
Please tell me something ABOUT YOUR BUSINESS that I could not possibly know. (But it might help me understand more about you.)
Any niggling frustrations you are having with any decisions you want or need to make right now around any of this, if any?  
Anything else you’d like to share here?