by Sarah | Sep 19, 2025 | Brand, Content Marketing, Encouragement, Social Media
How many times have you stared at a draft, tweaking it over and over, only to never hit publish? We’ve all been there. It’s so easy to get caught in that loop of “just one more change.” It feels like we’re making things better, but...
by Sarah | Sep 12, 2025 | AI, Brand, chatbots, Digital Marketing
Artificial Intelligence is everywhere right now. From chatbots that handle your messages to smart design tools, the promise is huge: work faster, create more, spend less. It sounds like the shortcut every business owner is dreaming of. But let’s be honest, AI...
by Sarah | Feb 21, 2025 | Brand, Branding
Ever feel like your marketing is all over the place? Like you’re throwing spaghetti at the wall and hoping something sticks? One day it’s a half-hearted social post, the next it’s a paid ad you’re not even sure will work. It’s frustrating, right? You’re putting in the...
by Sarah | Feb 18, 2025 | Brand, Branding, Content Marketing, General, Graphic Design, personal brand
Feeling lost in a sea of marketing terms? You’re not alone. For many business owners, words like “branding,” “SEO,” or “target audience” can feel more confusing than helpful. That’s why we’ve put together this marketing glossary. It’s designed to break down essential...
by Sarah | Feb 10, 2022 | Brand, Branding, personal brand
If you’re an entrepreneur getting ready to create a business, you might be wondering whether you should focus on business branding or personal branding. A business brand is separate from your personal name and is formed on an identity you build for your...
by Sarah | Jan 17, 2022 | Brand, Branding, General, Graphic Design
No one understands your brand and what it stands for better than you do. But when it comes to translating that into a visual identity, it’s helpful to get some expert input. That’s where a graphic designer comes in. They can help create a logo, color...
