by Sarah | Feb 20, 2020 | Brand
When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
by Sarah | Jan 30, 2020 | Content Marketing, Special Days
Are you an entrepreneur or small business owner? Are you looking for special dates or holidays to feature on your social media pages? You can help fill out your social media calendar by making use of national days and holidays. The list below contains more than 30...
by Sarah | Jan 29, 2020 | General
Today at a networking event, I was asked a challenging question, “What do you do differently than the other three marketing people in the room.” The event I was visiting had many different people from all sorts of industries, and there were four of us in...
by Sarah | Jan 2, 2020 | Content Marketing, Special Days
Are you an entrepreneur or small business owner? Are you looking for special dates or holidays to feature on your social media pages? You can help fill out your social media calendar by making use of national days and holidays. The list below contains more than 130...
by Sarah | Dec 25, 2019 | General
Recently I found out that the Twelve Days of Christmas actually starts on December 25 and runs through to January 5th. With the new year fast approaching I felt it was the perfect time to talk about success and ways to achieve it! These steps need to be more than just...
by Sarah | Dec 2, 2019 | General
I know you’re supposed to only run these specials on their special days, BUT, I know small business owners are BUSY BUSY BUSY so I am actually running all my offers until December 6th, 2019. For my local peeps, I have an amazing offer on in-studio sessions for...
by Sarah | Sep 16, 2019 | Content Marketing
Have you ever had to do something but you didn’t know where to start? Imagine, you’re invited to a party, and you’re asked to make your Aunt Martha’s famous chocolate chip cookies. You’ve admired Aunt Martha’s cookies and eaten them...
by Sarah | Jun 14, 2019 | General
Today begins the first of hopefully many “Frankly Friday” edition of articles. Friday’s will be the day I climb up on my soapbox, give critical (yet loving) reviews, or well… frankly, be me. This inaugural article will is delivered from the...
by Sarah | May 15, 2019 | Brand, Branding
These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...
by Sarah | May 7, 2019 | Brand
Brand consistency is the practice of always creating touchpoint experiences that align with the core brand values in the same tone/personality, displaying the brand logo within particular guidelines, and repeating the same colors throughout your visual brand elements....
