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Marketing When Life Is Life-ing: A Simple Plan That Still Works

by | Oct 28, 2025 | Content Marketing, Digital Marketing, Encouragement, Social Media

Marketing When Life Is Life-ing: A Do-What-You-Can Playbook

Sometimes life just will not let up, will it? You want to keep your business moving, but marketing can feel flat-out overwhelming. And hey, that is normal. Some weeks, it feels like you are juggling last-minute deadlines, shifting plans, and mentally clicking through a hundred open tabs. You get the work done. But is it intentional? Not always. It might look like you are just keeping the lights on, not really steering the ship.

Sound familiar? You are definitely not the only one in survival mode. For real, there is no shame in that.

Right now, the best thing you can do is let go of a giant plan. Shrink the list. Focus on the simplest actions that actually move things forward. This is what I call Minimum Viable Marketing,a way to create progress you can actually feel, even when life is loud. We are keeping it clear, do-able, and genuinely useful.

Why Simple, Focused Marketing Matters

Can you relate to feeling like you “should” do more, but end up doing nothing because it all seems too much? When you are stretched thin, trying to run a full campaign just adds stress. The truth: consistent, small actions beat wild bursts of effort every time.

Minimum Viable Marketing (MVM) does not mean cutting corners. It means intentionally sticking to what really counts so you are always moving, never stuck. Your goal? Avoid chaos, gain clarity, and keep your presence steady.

Owning Your Progress

Here is a secret most pros will not tell you. Marketing is not about being everywhere,you just need to show up where it matters and keep going, even if it’s “good enough” for now. That is focus over frenzy, a core KindaWonderful move.

Your Menu of Simple Actions

Feeling lost? Let’s make this practical. Here are some options,just match actions to your time and energy level this week. Pick one or two. Done and done.

If You Have 10 Minutes

You do not need hours to make progress. Try one of these,set a timer if you like.

  • Say Something Real: Scan LinkedIn or Instagram and leave five quick, thoughtful comments. Not just a “love this,” but a real question or note. This is how you actually build connection.
  • Revive a Past Hit: Grab a post from your own archive. Add a sentence up top: “Still holds true today,” then reshare. FYI, reuse is not cheating.
  • Post a Quick Answer: What is the number one question folks keep asking you? Answer it. Type it out and hit post. No fuss, just helpful and honest.
  • Send a Simple Email: Reach out to three people,clients, leads, or even peers,with a short note. Try, “Hey [Name], just checking in. How are things going with [project]?”.
  • Write Down a Thought: Open your notes app, jot one idea or lesson. Tomorrow, you’ll be glad you did.

Why this works: You are showing up, no matter how small. Real connection is built one touch at a time.

If You Have 30 Minutes

What can you create in half an hour? Plenty, if you let go of perfect.

  • Shoot a Quick Video: Grab your phone, talk for 60 seconds about something you know. Don’t script or edit, just share a win or lesson. Three bullet points in your caption, that’s it.
  • Share a Real Client Story: Someone asked you for advice this week,share your answer as a post. “A client asked about [problem], here’s what I said… Honestly, it saved both of us time.”
  • Three-Point List: Mistake, lesson, change you made. Fast and easy to skim.
  • Send a Short Newsletter: Start with “If you’re overwhelmed by marketing this week, here are three ways to make it feel lighter…” People remember practical, human advice.
  • Tiny Case Note: Problem, what you tried, what happened (yes, even a learning, not just a win).

Why this works: You are building your content bank and people see you as a resource, not just another voice in the crowd.

Proof in Action

Last week, I sent out one quick “just checking in” email to a past client. Within an hour, they messaged back to book a catch-up call. Turns out, that one nudge was exactly what they needed.

If You Have 60 Minutes

An hour is gold. It buys you leverage. Use it to create work that keeps giving.

  • Write a Foundation Post: Tackle one topic your clients care about. Not a magnum opus,a clear, useful post you can slice into several smaller pieces later.
  • Batch and Schedule: Pull 3-5 bullet points from that post, turn them into next week’s social content, and use a scheduler to spread them out.
  • Create a Helpful Resource: Turn a process or checklist you use for clients into a basic template. Share it or save it for an easy opt-in.
  • Map Out the Next Month: Four themes, one per week. Under each, write a post idea. Next time, you are not starting from scratch.

Why this works: You are owning your content and reducing your overall work.

A Simple, One-Channel Weekly Plan

Overthinking where to post? Try this. Pick LinkedIn, keep the steps simple:

Monday (30 min): Publish your “anchor” post for the week (a quick story, a list, or a tip).
Tuesday (10 min): Reply to comments and leave five meaningful comments for others.
Wednesday (10 min): Reshare a great post from your niche. Add why it speaks to you.
Thursday (10 min): Drop back in, check replies, comment on five more posts.
Friday: Close your laptop and celebrate what you did.

That’s one hour. Five days of presence. Low pressure, high return.

Low-Energy, Conversation-First CTAs

Skip the hard sell. Try these instead:

  • “Want the template I used?” Just reply “template.”
  • “Think this would work for you? Tell me your situation.”
  • “Want this week’s three-bullet summary? Comment ‘summary.'”
  • “Does this land for you? A simple yes helps me know.”
  • “Got a question about this? Message me anytime.”

Mindset Reset: Boundaries That Actually Help

Ready for real talk? Here is how you protect your energy, because burnout helps no one.

  1. Define Enough: Maybe “enough” is one post, five comments. When you hit that, you’re done. Full stop.
  2. Pre-Approve Good Enough: Write it, skim for glaring errors, hit post. No need to obsess. Your audience values honesty over polish.
  3. Use a Parking Lot: Get new ideas out of your head and into a doc. No pressure to act, you’re just parking them for later batching.

This is progress, not perfection. Every time you show up for your business, you’re moving forward.

When life is throwing everything your way, remember: it’s not about doing it all. It’s about showing up with intention, even if it’s just one thoughtful action at a time. Simplicity works. Focus on what really matters and let the rest go. You’re building trust, momentum, and a brand that lasts. This happens not because you’re everywhere, but because you consistently show up as yourself. Stay steady, keep it doable, and know that the small stuff truly moves the needle. You’ve got this. Show up small and stay steady.