Brand Coaching & Design Packages

practicalbrand

A brand is so much more than just a logo and it is necessary to have a well-thought-out plan before diving into visual designs and marketing. Taking the time to get clear on the WHO, the WHAT, the HOW and the WHY behind a brand makes difficult decisions easier. I help my clients share their passion with the world by building brands that lead decisions, create impact, and promote engagement.

I’ve designed a brand development system that provides the knowledge, tools, support, and structure you need to step boldly into the marketplace with confidence and clarity.

PRACTICALBRAND

Why 'Practical'?

Being ‘practical’ means having real, hands-on experience working with your brand. You know what is involved in the creation of your brand, and because of that, you have the skills and knowledge to tweak and make changes in the future. You can help your brand evolve as your business grows. Besides, no one knows your brand better than you.

Being realistic about the resources available to help you build your brand is ‘Practical.’ Agencies are pricey and not immersive. Designers and website builders only scratch the surface with visual design. And, finally, doing it yourself by cobbling together a brand through piecemeal efforts, working to develop each piece of your strategy dot-by-dot is more than challenging—it’s insanity.

‘Practical’ is also realizing that skipping out on brand creation is not an option. There isn’t a foundation in which to build on without a brand. You cannot market if you don’t have a brand strategy and you haven’t any means to influence and attract your audience. Not building a brand is bad for business.

CORE

Through collaborative exercises, we discover what makes you unique and the principles that guide you. We explore your culture and history by asking questions such as “What are your plans for the future (vision) and your reasons for being (mission)?”

Research

By examining your industry and the competitive landscape, we explore current market trends in relation to the problem you are solving. We learn what differentiates you from the competition, and we obtain a well-defined picture of who your customers are, what they need and what they value.

Messaging

We review our research and form marketing messaging and vocabulary (about, word bank, elevator pitch, taglines) that clearly communicate what you do in a way that attracts your ideal clients. This includes the voice and tone in which you communicate.

Visuals

We explore visual elements and concepts that express your personality and who you are at a glance as a means of standing out and also attracting the correct audience. Color theory, fonts, graphics, and imagery are covered.

get clear on the direction for your business today!

3-Hour Brand Clarity Session

An eye-opening, virtual dashboard session where we dive deep into your business and look into the future. ($697)

Bring clarity and direction to all the ideas swirling in your head and get your brand pointed in the right direction. This one-on-one virtual dashboard session will guide you through a series of interactive and thought-provoking exercises that will help you define your brand foundation.

You will be motivated, feel inspired, and receive the help you need moving forward with a Brand Clarity Session that includes your essential brand elements and all of your session materials in a downloadable PDF file. You’ll also receive a Brand Clarity Workbook and Strategy Framework to help you to craft your brand strategy after the dashboard session.

The Brand Clarity Session was designed specifically for small businesses, solo or creative entrepreneurs, and freelancers. It’s a virtual session that can be done anywhere in the world.

Are you starting a new venture? This facilitated work session brings the right team together to make decisions on your brand base so you can get ready to launch.

This is also the perfect quick session to help you gather the right information to brief your freelance or internal designer on your brand.

To completely transform your brand, design your logo, name your company, craft your strategy, build messaging, and brand identity, my signature Brand Focus Session Package will be the best fit. If you began with the Brand Clarity Session, the fee would be taken off the Brand Focus Session if you decide to continue with your brand transformation process within two months.


What We'll Cover

On a virtual video call and dashboard, I’ll guide you through a series of fun, eye-opening, practical, and motivating brand exercises. I will coach you through your brand discovery in this 3-hour focused and personalized call. Afterward, I pull together the critical session results along with all of the ideas we conjured up in the session and include further brand development resources.

Virtual Brand Strategy Session

The eye-opening session begins with an amazing virtual dashboard session where we spend 3-hours 1:1 together, diving deep into your business and looking into the future.

We will:

  • focus
  • brainstorm
  • exchange ideas
  • think big
  • get direction
  • reflect
Brand Exercises

In this brand dash, I’ll walk you through 10 brainstorming brand exercises that encourage you to think outside of the box and discover your brand’s true DNA.

We will cover:

  • Target audience
  • 20-year roadmap visioning
  • Your “Why”
  • Core values
  • Your secret sauce
  • The competitive landscape
Session Results

Immediately after your intensive session, you’ll have a brand cheat-sheet summarizing all of the fantastic ideas and work we have done together. This guidance tool can serve as the foundation of your brand and help determine how you do business.

The output includes:

  • notes brainstormed during the session
  • clarified brand elements
  • dashboard pages
Brand Resources

Once your session ends, you’ll be provided with a host of tools to activate your brand strategy. These are available exclusively to KindaWonderful clients.

You’ll get:

  • Brand Clarity Workbook by KindaWonderful
  • Brand Next Action steps Framework
  • Brand Blueprint & Style Guide Template (Canva Template)

BRAND add-ons

PRACTICALBRAND clients can get started on the right foot with discounted BRAND add-ons 

IDENTITY ($1000)
  • Creative design session
  • 3-5 original logo design concepts to choose from
    + 2 revisions of the one you choose, to ensure you’re completely in love with the design
  • 1 final logo design, plus one logo variation
    (Logo and logo Variations provided in white, dark, and full color/texture)
  •  Logo alternate marks
  • Typography/font selection
  •  Brand Style Guide + all necessary file formats
    (JPG, PNG, PDF, EPS)
NAMING ($500)
  • 5 initial company name pitches
  • 2 revision rounds with 5 names each
  • Vetted for domain and social availability
  • Name evaluation sheet to help guide you through evaluating your top picks
DESIGN ($350)

Choose 3 from the following:

  • Social Media Imagery (includes three social media pages) or banners
  • Business Card
  • Stationary (choice of letterhead or note card)
  • One-page PDF (Flyer, Menu, Price Sheet, Ad)
  • Postcard or Rack card
WEB ($1000)
  • SquareSpace Website Setup and Design
  • Basic SEO implementation
  • Includes Blog Setup (if desired)
  • Up to 10 interior pages + home page
  • Custom graphics for your whole site are created to maintain your branding consistency. These include any banners, calls to action, headers, buttons, and more that are needed
  • One month of free support from the date of hand over
PHOTOGRAPHY ($400)
  • 2 hour Brand/Lifestyle photoshoot
  • Includes all digital files

(Headshots and other packages available starting at $175)

Coming soon!

Working out the “Particulars” for:

  • Signature Brand Focus Session (larger version of Clarity Session)
  • StorySelling Messaging Session
  • StorySelling Website Audit

1:1 Consulting

Initial Strategy Session: $295

Your first strategy session includes the following:

Initial Session

  • Pre-session survey
  • 75-minute strategy session
  • PDF of session review, goals/action items, & resources

Initial Session Follow-up

  • 30-minute follow-up session
  • Review of goals/action items
  • Updated PDF of session review, goals/action items, & resources

Additional Follow-up Sessions: $125

Any additional strategy sessions you book after our initial meeting will include the following:

  • Pre-session survey
  • 60-minute strategy session
  • Review of goals/action items
  • Updated PDF of session review, goals/action items, and resources
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