Brand Coaching & Design Packages

practicalbrand

A brand is so much more than just a logo and it is necessary to have a well-thought-out plan before diving into visual designs and marketing. Taking the time to get clear on the WHO, the WHAT, the HOW and the WHY behind a brand makes difficult decisions easier. I help my clients share their passion with the world by building brands that lead decisions, create impact, and promote engagement.

I’ve designed a brand development system that provides the knowledge, tools, support, and structure you need to step boldly into the marketplace with confidence and clarity.

PRACTICALBRAND

Why 'Practical'?

Being ‘practical’ means having real, hands-on experience working with your brand. You know what is involved in the creation of your brand, and because of that, you have the skills and knowledge to tweak and make changes in the future. You can help your brand evolve as your business grows. Besides, no one knows your brand better than you.

Being realistic about the resources available to help you build your brand is ‘Practical.’ Agencies are pricey and not immersive. Designers and website builders only scratch the surface with visual design. And, finally, doing it yourself by cobbling together a brand through piecemeal efforts, working to develop each piece of your strategy dot-by-dot is more than challenging—it’s insanity.

‘Practical’ is also realizing that skipping out on brand creation is not an option. There isn’t a foundation in which to build on without a brand. You cannot market if you don’t have a brand strategy and you haven’t any means to influence and attract your audience. Not building a brand is bad for business.

CORE

Through collaborative exercises, we discover what makes you unique and the principles that guide you. We explore your culture and history by asking questions such as “What are your plans for the future (vision) and your reasons for being (mission)?”

Research

By examining your industry and the competitive landscape, we explore current market trends in relation to the problem you are solving. We learn what differentiates you from the competition, and we obtain a well-defined picture of who your customers are, what they need and what they value.

Messaging

We review our research and form marketing messaging and vocabulary (about, word bank, elevator pitch, taglines) that clearly communicate what you do in a way that attracts your ideal clients. This includes the voice and tone in which you communicate.

Visuals

We explore visual elements and concepts that express your personality and who you are at a glance as a means of standing out and also attracting the correct audience. Color theory, fonts, graphics, and imagery are covered.

get clear on the direction for your business today!

BUILD YOUR BRAND

Comprehensive Brand Consulting

1:1 consulting plus 10-part workbook to build a strong brand foundation for your business. ($800)

BENEFITS

Build a strong brand foundation to eliminate stress, frustration and overwhelm and stop wasting time and money on random marketing tactics or advertising
Definitively solve the mystery of your brand
Discover what makes you different and how to stand out from the sea of competition
Attract clients who recognize, like and trust your business from the first time they encounter you
No longer struggle to create products and content that align with your overall brand message
Magnetize higher quality clients and opportunities to you through your words, images, and everything your company stands for
Support and accountability
Clear goals and easily understood brand exercises from someone who has a comprehensive understanding of brand, design, and marketing

FEATURES

Four 1:1 Personal Consulting Sessions
10-Part Workbook
Unlimited Ask-Me-Anything Emails
Actionable steps that you can implement into your business immediately
PracticalBrand Lens brand visual reference guide

BRAND add-ons

PRACTICALBRAND clients can get started on the right foot with discounted BRAND add-ons

IDENTITY ($1000)

Creative design session
3-5 original logo design concepts to choose from
+ 2 revisions of the one you choose, to ensure you’re completely in love with the design
1 final logo design, plus one logo variation
(Logo and logo Variations provided in white, dark, and full color/texture)
Logo alternate marks
Typography/font selection
Brand Style Guide + all necessary file formats
(JPG, PNG, PDF, EPS)

NAMING ($500)

5 initial company name pitches
2 revision rounds with 5 names each
Vetted for domain and social availability
Name evaluation sheet to help guide you through evaluating your top picks

DESIGN ($350)

Choose 3 from the following:

Social Media Imagery (includes three social media pages) or banners
Business Card
Stationary (choice of letterhead or note card)
One-page PDF (Flyer, Menu, Price Sheet, Ad)
Postcard or Rack card

WEB ($1000)

SquareSpace Website Setup and Design
Basic SEO implementation
Includes Blog Setup (if desired)
Up to 10 interior pages + home page
Custom graphics for your whole site are created to maintain your branding consistency. These include any banners, calls to action, headers, buttons, and more that are needed
One month of free support from the date of hand over

PHOTOGRAPHY ($400)

2 hour Brand/Lifestyle photoshoot
Includes all digital files

(Headshots and other packages available starting at $175)

BRAND SNAPSHOT

START off your brand in the right direction ($300)

Brand Snapshot Workbook and 2-hour brand analysis & mini brand coaching session to clarify and direct ideas

1:1 Consulting

Sometimes you need specific questions answered

60-minute $100
3-Pack $275
6-Pack $500

practicalbrand

I’ve designed a brand development system that provides the knowledge, tools, support, and structure you need to step boldly into the marketplace with confidence and clarity.

PRACTICALBRAND