(Good luck in the new month)
But successful branding isn’t a matter of luck.
How would you describe your business’s identity? What does your audience think about you?
Whether you intentionally created it or it accidentally resulted from countless customer interactions, your business has a brand identity. If not careful with your business or personal brand, you can end up with whatever brand the marketplace assigns to you. Sometimes that works in your favor, and other times, it can be disastrous.
Branding is more than just a company name, logo, icon, or colors. It is a promise to deliver a product or service consistently and then become associated with that promise.
So how do you create a brand without relying on luck?
✔️ Get super clear about why you do what you do.
✔️ Define your mission and vision, explain who you are now and whom you intend to be in the future.
✔️ Know your ideal customer and plan to stay relevant by creating a sense of connection.
✔️ Understand your business’s personality
✔️ Convey an affirming, consistent message in all your marketing materials.
So for this new month to build a successful brand, you don’t need any 🐰🐰, just some good old-fashioned strategy!