No one understands your brand and what it stands for better than you do. But when it comes to translating that into a visual identity, it’s helpful to get some expert input. That’s where a graphic designer comes in. They can help create a logo, color...
Today begins the first of hopefully many “Frankly Friday” edition of articles. Friday’s will be the day I climb up on my soapbox, give critical (yet loving) reviews, or well… frankly, be me. This inaugural article will is delivered from the...
These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...