Is your brand not as you intended?

Is your brand not as you intended?

Sometimes no matter your best intentions, things don’t turn out as planned. It happens in all areas of life, reality falls short of expectations, and there is a disappointment. The same can happen to your brand, but it results in more than just a letdown; you...
WHAT IS THIS BRAND THING? (3 OF 3)

WHAT IS THIS BRAND THING? (3 OF 3)

In my previous article, we discussed the basic three questions you must answer before you start marketing your offer: What is the problem that you are solving? Who has that problem? Why should they see your offer as the solution? If you are super clear on these, it is...
WHAT IS THIS BRAND THING? (2 OF 3)

WHAT IS THIS BRAND THING? (2 OF 3)

Continuing our talk from the previous post in this series, a brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to...
What is this Brand Thing? (1 of 3)

What is this Brand Thing? (1 of 3)

Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
5 questions your brand strategy should answer

5 questions your brand strategy should answer

When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...