by Sarah | Aug 1, 2020 | Brand, Content Marketing
In my previous article, we discussed the basic three questions you must answer before you start marketing your offer: What is the problem that you are solving? Who has that problem? Why should they see your offer as the solution? If you are super clear on these, it is...
by Sarah | Jul 10, 2020 | Brand
Continuing our talk from the previous post in this series, a brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to...
by Sarah | Jun 30, 2020 | Brand
Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
by Sarah | Feb 20, 2020 | Brand
When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
by Sarah | May 15, 2019 | Brand, Branding
These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...
by Sarah | May 7, 2019 | Brand
Brand consistency is the practice of always creating touchpoint experiences that align with the core brand values in the same tone/personality, displaying the brand logo within particular guidelines, and repeating the same colors throughout your visual brand elements....
