by Sarah | Feb 21, 2025 | Brand, Branding
Ever feel like your marketing is all over the place? Like you’re throwing spaghetti at the wall and hoping something sticks? One day it’s a half-hearted social post, the next it’s a paid ad you’re not even sure will work. It’s frustrating, right? You’re putting in the...
by Sarah | Feb 18, 2025 | Brand, Branding, Content Marketing, General, Graphic Design, personal brand
Feeling lost in a sea of marketing terms? You’re not alone. For many business owners, words like “branding,” “SEO,” or “target audience” can feel more confusing than helpful. That’s why we’ve put together this marketing glossary. It’s designed to break down essential...
by Sarah | Feb 10, 2022 | Brand, Branding, personal brand
If you’re an entrepreneur getting ready to create a business, you might be wondering whether you should focus on business branding or personal branding. A business brand is separate from your personal name and is formed on an identity you build for your...
by Sarah | Dec 1, 2020 | Brand, Content Marketing
I know, I know… holiday chaos is going on, Covid is making things that much more challenging, and things are well… uncertain. Planning your marketing content for the next year is the last thing on your mind. Honestly, it is usually the last thing on my mind as well....
by Sarah | Jul 10, 2020 | Brand
Continuing our talk from the previous post in this series, a brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to...
