Successful branding isn’t a matter of luck.

Successful branding isn’t a matter of luck.

rabbit. rabbit. (Good luck in the new month) But successful branding isn’t a matter of luck. How would you describe your business’s identity? What does your audience think about you? Whether you intentionally created it or it accidentally resulted from...
Dirty Santa? What Does Your Branding Say About You?

Dirty Santa? What Does Your Branding Say About You?

The other day ago, I was looking up stock imagery, as I often do, and I ran across this Christmas stock. The first thing that popped into my head was “Dirty Santa.” I get it, the artist was going for a rustic vibe and all of that but to me, the design went...
Content Strategy 2021: Are You Ready?

Content Strategy 2021: Are You Ready?

I know, I know… holiday chaos is going on, Covid is making things that much more challenging, and things are well… uncertain. Planning your marketing content for the next year is the last thing on your mind. Honestly, it is usually the last thing on my mind as well....
WHAT IS THIS BRAND THING? (2 OF 3)

WHAT IS THIS BRAND THING? (2 OF 3)

Continuing our talk from the previous post in this series, a brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to...
What is this Brand Thing? (1 of 3)

What is this Brand Thing? (1 of 3)

Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...