Ten Types of Marketing Agencies and What They Do

Ten Types of Marketing Agencies and What They Do

Today at a networking event, I was asked a challenging question, “What do you do differently than the other three marketing people in the room.” The event I was visiting had many different people from all sorts of industries, and there were four of us in...
Is your brand consistent?

Is your brand consistent?

Brand consistency is the practice of always creating touchpoint experiences that align with the core brand values in the same tone/personality, displaying the brand logo within particular guidelines, and repeating the same colors throughout your visual brand elements....

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