WHAT IS THIS BRAND THING? (2 OF 3)

WHAT IS THIS BRAND THING? (2 OF 3)

A brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to feel about your business compared to everyone else’s...
What is this Brand Thing? (1 of 3)

What is this Brand Thing? (1 of 3)

Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
5 questions your brand strategy should answer

5 questions your brand strategy should answer

When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
Ten Types of Marketing Agencies and What They Do

Ten Types of Marketing Agencies and What They Do

Today at a networking event, I was asked a challenging question, “What do you do differently than the other three marketing people in the room.” The event I was visiting had many different people from all sorts of industries, and there were four of us in...
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