What is this Brand Thing? (1 of 3)

What is this Brand Thing? (1 of 3)

Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
5 questions your brand strategy should answer

5 questions your brand strategy should answer

When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
Black Friday, Small Saturday and Cyber Monday Specials

Black Friday, Small Saturday and Cyber Monday Specials

I know you’re supposed to only run these specials on their special days, BUT, I know small business owners are BUSY BUSY BUSY so I am actually running all my offers until December 6th, 2019. For my local peeps, I have an amazing offer on in-studio sessions for...
Visual Identity, Brand Identity or Brand Image

Visual Identity, Brand Identity or Brand Image

These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...
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