Dirty Santa? What Does Your Branding Say About You?

Dirty Santa? What Does Your Branding Say About You?

The other day ago, I was looking up stock imagery, as I often do, and I ran across this Christmas stock. The first thing that popped into my head was “Dirty Santa.” I get it, the artist was going for a rustic vibe and all of that but to me, the design went...
Content Strategy 2021: Are You Ready?

Content Strategy 2021: Are You Ready?

I know, I know… holiday chaos is going on, Covid is making things that much more challenging, and things are well… uncertain. Planning your marketing content for the next year is the last thing on your mind. Honestly, it is usually the last thing on my mind as well....
What is this Brand Thing? (1 of 3)

What is this Brand Thing? (1 of 3)

Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
5 questions your brand strategy should answer

5 questions your brand strategy should answer

When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
Black Friday, Small Saturday and Cyber Monday Specials

Black Friday, Small Saturday and Cyber Monday Specials

I know you’re supposed to only run these specials on their special days, BUT, I know small business owners are BUSY BUSY BUSY so I am actually running all my offers until December 6th, 2019. For my local peeps, I have an amazing offer on in-studio sessions for...