Successful branding isn’t a matter of luck.

Successful branding isn’t a matter of luck.

rabbit. rabbit. (Good luck in the new month) But successful branding isn’t a matter of luck. How would you describe your business’s identity? What does your audience think about you? Whether you intentionally created it or it accidentally resulted from...
Visual Identity, Brand Identity or Brand Image

Visual Identity, Brand Identity or Brand Image

These three titles are often confused with one another when, in fact, they are quite different. Does every business have all three? Is one superior to the others? Differences dictate how each should fit into your marketing effort. Visual identity is comprised of the...