by Sarah | Dec 8, 2020 | Brand, Branding, Content Marketing
Sometimes you need to create your own planner. I mentioned this planner in my previous article when I explained brand strategy, brand branding, and content marketing. As a recap brand strategy creates your brand, which is your business’s heart and soul. That heart...
by Sarah | Dec 7, 2020 | Brand, Branding
The other day ago, I was looking up stock imagery, as I often do, and I ran across this Christmas stock. The first thing that popped into my head was “Dirty Santa.” I get it, the artist was going for a rustic vibe and all of that but to me, the design went...
by Sarah | Dec 1, 2020 | Brand, Content Marketing
I know, I know… holiday chaos is going on, Covid is making things that much more challenging, and things are well… uncertain. Planning your marketing content for the next year is the last thing on your mind. Honestly, it is usually the last thing on my mind as well....
by Sarah | Sep 15, 2020 | Brand
Sometimes no matter your best intentions, things don’t turn out as planned. It happens in all areas of life, reality falls short of expectations, and there is a disappointment. The same can happen to your brand, but it results in more than just a letdown; you...
by Sarah | Aug 1, 2020 | Brand, Content Marketing
In my previous article, we discussed the basic three questions you must answer before you start marketing your offer: What is the problem that you are solving? Who has that problem? Why should they see your offer as the solution? If you are super clear on these, it is...
by Sarah | Jul 10, 2020 | Brand
Continuing our talk from the previous post in this series, a brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to...
